diff --git a/README.md b/README.md
index 53f57e8..a03eec0 100644
--- a/README.md
+++ b/README.md
@@ -190,7 +190,7 @@ pnpm run doctor:standalone
 pnpm demo:standalone
 ```
 
-This builds the SDK and `examples/standalone-greeter`, starts the actor with
+This builds the SDK and `demos/standalone-greeter`, starts the actor with
 `matrix package run`, calls it with `--check-op` over a real local NATS broker,
 and shuts it down. It does not use a provider account, machine link, managed
 host service, or local HTTP control server.
@@ -229,10 +229,10 @@ CLI.
 
 That proof builds and runs two fresh package-author demos:
 
-- `examples/fresh-server-actor` exchanges the API key for an actor-scoped
+- `demos/fresh-server-actor` exchanges the API key for an actor-scoped
   credential, connects to HiveCast NATS TCP, mounts `fresh.server.echo`, and
   calls it over the Matrix runtime/NATS transport path.
-- `examples/fresh-web-page` is served by Vite, not Matrix Web or HiveCast HTTP.
+- `demos/fresh-web-page` is served by Vite, not Matrix Web or HiveCast HTTP.
   Its Vite dev endpoint exchanges the API key for an actor-scoped browser
   credential, the page connects to HiveCast NATS WebSocket, mounts
   `fresh.web.echo`, and calls it in a real browser.
@@ -289,7 +289,7 @@ Done and proven:
   a `MatrixActor`, and call it through Matrix runtime/transport.
 - `matrix package run` can mount and check a package against an explicit NATS
   broker without provider-specific API key exchange.
-- Fresh server and browser examples can run against HiveCast-issued
+- Fresh server and browser demos can run against HiveCast-issued
   actor-scoped NATS credentials.
 
 Still planned:
diff --git a/examples/fresh-server-actor/README.md b/demos/fresh-server-actor/README.md
similarity index 83%
rename from examples/fresh-server-actor/README.md
rename to demos/fresh-server-actor/README.md
index da2f81e..ec3a791 100644
--- a/examples/fresh-server-actor/README.md
+++ b/demos/fresh-server-actor/README.md
@@ -18,8 +18,8 @@ export MATRIX_API_KEY=<your-hivecast-api-key>
 
 pnpm install --frozen-lockfile
 pnpm run doctor
-pnpm --filter matrix-sdk-example-fresh-server-actor build
-pnpm --filter matrix-sdk-example-fresh-server-actor check
+pnpm --filter matrix-sdk-demo-fresh-server-actor build
+pnpm --filter matrix-sdk-demo-fresh-server-actor check
 ```
 
 Expected result:
diff --git a/examples/fresh-server-actor/package.json b/demos/fresh-server-actor/package.json
similarity index 87%
rename from examples/fresh-server-actor/package.json
rename to demos/fresh-server-actor/package.json
index e8aeced..44ebd08 100644
--- a/examples/fresh-server-actor/package.json
+++ b/demos/fresh-server-actor/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "matrix-sdk-example-fresh-server-actor",
+  "name": "matrix-sdk-demo-fresh-server-actor",
   "version": "0.1.0",
   "private": true,
   "type": "module",
diff --git a/examples/fresh-server-actor/src/server.ts b/demos/fresh-server-actor/src/server.ts
similarity index 98%
rename from examples/fresh-server-actor/src/server.ts
rename to demos/fresh-server-actor/src/server.ts
index 181fb84..8ce3f87 100644
--- a/examples/fresh-server-actor/src/server.ts
+++ b/demos/fresh-server-actor/src/server.ts
@@ -104,7 +104,7 @@ async function main(): Promise<void> {
   }, {
     mount,
     actorId: 'FreshServerEchoActor',
-    packageId: 'matrix-sdk-example-fresh-server-actor',
+    packageId: 'matrix-sdk-demo-fresh-server-actor',
     runtimeId: `fresh-server-${process.pid}`,
     accepts: FreshServerEchoActor.accepts,
     ttlSeconds: 300,
diff --git a/examples/fresh-server-actor/tsconfig.json b/demos/fresh-server-actor/tsconfig.json
similarity index 100%
rename from examples/fresh-server-actor/tsconfig.json
rename to demos/fresh-server-actor/tsconfig.json
diff --git a/examples/fresh-web-page/README.md b/demos/fresh-web-page/README.md
similarity index 94%
rename from examples/fresh-web-page/README.md
rename to demos/fresh-web-page/README.md
index 6bb2a15..91deb56 100644
--- a/examples/fresh-web-page/README.md
+++ b/demos/fresh-web-page/README.md
@@ -24,7 +24,7 @@ export MATRIX_API_KEY=<your-hivecast-api-key>
 pnpm install --frozen-lockfile
 pnpm setup:browser
 pnpm run doctor:hivecast
-pnpm --filter matrix-sdk-example-fresh-web-page dev
+pnpm --filter matrix-sdk-demo-fresh-web-page dev
 ```
 
 Open the printed Vite URL. The page mounts a browser actor and calls it over
diff --git a/examples/fresh-web-page/index.html b/demos/fresh-web-page/index.html
similarity index 100%
rename from examples/fresh-web-page/index.html
rename to demos/fresh-web-page/index.html
diff --git a/examples/fresh-web-page/package.json b/demos/fresh-web-page/package.json
similarity index 88%
rename from examples/fresh-web-page/package.json
rename to demos/fresh-web-page/package.json
index a0009ea..97a2289 100644
--- a/examples/fresh-web-page/package.json
+++ b/demos/fresh-web-page/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "matrix-sdk-example-fresh-web-page",
+  "name": "matrix-sdk-demo-fresh-web-page",
   "version": "0.1.0",
   "private": true,
   "type": "module",
diff --git a/examples/fresh-web-page/src/main.ts b/demos/fresh-web-page/src/main.ts
similarity index 100%
rename from examples/fresh-web-page/src/main.ts
rename to demos/fresh-web-page/src/main.ts
diff --git a/examples/fresh-web-page/tsconfig.json b/demos/fresh-web-page/tsconfig.json
similarity index 100%
rename from examples/fresh-web-page/tsconfig.json
rename to demos/fresh-web-page/tsconfig.json
diff --git a/examples/fresh-web-page/vite.config.ts b/demos/fresh-web-page/vite.config.ts
similarity index 96%
rename from examples/fresh-web-page/vite.config.ts
rename to demos/fresh-web-page/vite.config.ts
index 644b744..2e1af26 100644
--- a/examples/fresh-web-page/vite.config.ts
+++ b/demos/fresh-web-page/vite.config.ts
@@ -36,7 +36,7 @@ function hiveCastActorCredentialPlugin(): Plugin {
           }, {
             mount: env('MATRIX_WEB_MOUNT') ?? 'fresh.web.echo',
             actorId: 'FreshBrowserEchoActor',
-            packageId: 'matrix-sdk-example-fresh-web-page',
+            packageId: 'matrix-sdk-demo-fresh-web-page',
             runtimeId: `fresh-web-${process.pid}`,
             accepts: { echo: {}, getStatus: {} },
             ttlSeconds: 300,
diff --git a/examples/standalone-greeter/.gitignore b/demos/standalone-greeter/.gitignore
similarity index 100%
rename from examples/standalone-greeter/.gitignore
rename to demos/standalone-greeter/.gitignore
diff --git a/examples/standalone-greeter/README.md b/demos/standalone-greeter/README.md
similarity index 100%
rename from examples/standalone-greeter/README.md
rename to demos/standalone-greeter/README.md
diff --git a/examples/standalone-greeter/matrix.json b/demos/standalone-greeter/matrix.json
similarity index 92%
rename from examples/standalone-greeter/matrix.json
rename to demos/standalone-greeter/matrix.json
index fd6bf2b..9939827 100644
--- a/examples/standalone-greeter/matrix.json
+++ b/demos/standalone-greeter/matrix.json
@@ -1,5 +1,5 @@
 {
-  "name": "matrix-sdk-example-standalone-greeter",
+  "name": "matrix-sdk-demo-standalone-greeter",
   "version": "0.0.0",
   "runtime": {
     "language": "typescript",
diff --git a/examples/standalone-greeter/package.json b/demos/standalone-greeter/package.json
similarity index 82%
rename from examples/standalone-greeter/package.json
rename to demos/standalone-greeter/package.json
index e6ff173..ad1cdd9 100644
--- a/examples/standalone-greeter/package.json
+++ b/demos/standalone-greeter/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "matrix-sdk-example-standalone-greeter",
+  "name": "matrix-sdk-demo-standalone-greeter",
   "version": "0.0.0",
   "private": true,
   "type": "module",
diff --git a/examples/standalone-greeter/run-demo.mjs b/demos/standalone-greeter/run-demo.mjs
similarity index 97%
rename from examples/standalone-greeter/run-demo.mjs
rename to demos/standalone-greeter/run-demo.mjs
index 48c4cbf..e01d2fd 100644
--- a/examples/standalone-greeter/run-demo.mjs
+++ b/demos/standalone-greeter/run-demo.mjs
@@ -81,7 +81,7 @@ let natsServer;
 
 try {
   run('pnpm', ['run', 'build']);
-  run('pnpm', ['--filter', 'matrix-sdk-example-standalone-greeter', 'run', 'build']);
+  run('pnpm', ['--filter', 'matrix-sdk-demo-standalone-greeter', 'run', 'build']);
 
   const nats = resolveNatsServer(repoRoot);
   if (!nats) {
diff --git a/examples/standalone-greeter/src/GreeterActor.ts b/demos/standalone-greeter/src/GreeterActor.ts
similarity index 100%
rename from examples/standalone-greeter/src/GreeterActor.ts
rename to demos/standalone-greeter/src/GreeterActor.ts
diff --git a/examples/standalone-greeter/src/create-standalone-GreeterActor.ts b/demos/standalone-greeter/src/create-standalone-GreeterActor.ts
similarity index 100%
rename from examples/standalone-greeter/src/create-standalone-GreeterActor.ts
rename to demos/standalone-greeter/src/create-standalone-GreeterActor.ts
diff --git a/examples/standalone-greeter/src/index.ts b/demos/standalone-greeter/src/index.ts
similarity index 100%
rename from examples/standalone-greeter/src/index.ts
rename to demos/standalone-greeter/src/index.ts
diff --git a/examples/standalone-greeter/tsconfig.json b/demos/standalone-greeter/tsconfig.json
similarity index 100%
rename from examples/standalone-greeter/tsconfig.json
rename to demos/standalone-greeter/tsconfig.json
diff --git a/package.json b/package.json
index a55c31b..632f2ee 100644
--- a/package.json
+++ b/package.json
@@ -15,7 +15,7 @@
     "doctor:hivecast": "node scripts/doctor.mjs --hivecast",
     "setup:nats": "node scripts/setup-nats-server.mjs",
     "setup:browser": "pnpm exec playwright install chromium",
-    "demo:standalone": "node examples/standalone-greeter/run-demo.mjs",
+    "demo:standalone": "node demos/standalone-greeter/run-demo.mjs",
     "prove:cli": "pnpm --filter @open-matrix/cli... build && pnpm --filter @open-matrix/cli test && pnpm run demo:standalone",
     "prove:external-consumer": "node scripts/prove-external-consumer.mjs",
     "prove:fresh-samples": "node scripts/prove-fresh-samples.mjs",
diff --git a/packages/sdk/README.md b/packages/sdk/README.md
index 9dd28a5..871a378 100644
--- a/packages/sdk/README.md
+++ b/packages/sdk/README.md
@@ -38,10 +38,10 @@ Server actors use `NatsTransport` with `credential.transport.natsUrl`; browser
 actors use `createBrowserNatsTransport` with
 `credential.transport.natsWsUrl`.
 
-Runnable examples:
+Runnable demos:
 
-- `examples/fresh-server-actor`
-- `examples/fresh-web-page`
+- `demos/fresh-server-actor`
+- `demos/fresh-web-page`
 
 Proof:
 
diff --git a/pnpm-lock.yaml b/pnpm-lock.yaml
index f68e3aa..566e6da 100644
--- a/pnpm-lock.yaml
+++ b/pnpm-lock.yaml
@@ -43,7 +43,7 @@ importers:
         specifier: ^5.7.0
         version: 5.9.3
 
-  examples/fresh-server-actor:
+  demos/fresh-server-actor:
     dependencies:
       '@open-matrix/sdk':
         specifier: workspace:*
@@ -59,7 +59,7 @@ importers:
         specifier: ^5.7.0
         version: 5.9.3
 
-  examples/fresh-web-page:
+  demos/fresh-web-page:
     dependencies:
       '@open-matrix/sdk':
         specifier: workspace:*
@@ -75,7 +75,7 @@ importers:
         specifier: ^5.4.21
         version: 5.4.21(@types/node@25.9.2)
 
-  examples/standalone-greeter:
+  demos/standalone-greeter:
     dependencies:
       '@open-matrix/core':
         specifier: workspace:*
diff --git a/pnpm-workspace.yaml b/pnpm-workspace.yaml
index 89723f9..3c9ea06 100644
--- a/pnpm-workspace.yaml
+++ b/pnpm-workspace.yaml
@@ -1,3 +1,3 @@
 packages:
   - "packages/*"
-  - "examples/*"
+  - "demos/*"
diff --git a/scripts/prove-fresh-samples.mjs b/scripts/prove-fresh-samples.mjs
index 9595d2f..0363826 100644
--- a/scripts/prove-fresh-samples.mjs
+++ b/scripts/prove-fresh-samples.mjs
@@ -91,7 +91,7 @@ async function proveWebLive() {
   const origin = `http://127.0.0.1:${port}`;
   const vite = spawn('pnpm', [
     '--filter',
-    'matrix-sdk-example-fresh-web-page',
+    'matrix-sdk-demo-fresh-web-page',
     'exec',
     'vite',
     '--host',
@@ -168,20 +168,20 @@ async function proveWebLive() {
 
 run('pnpm', ['--filter', '@open-matrix/core', 'build']);
 run('pnpm', ['--filter', '@open-matrix/sdk', 'build']);
-run('pnpm', ['--filter', 'matrix-sdk-example-fresh-server-actor', 'build']);
-run('pnpm', ['--filter', 'matrix-sdk-example-fresh-web-page', 'build']);
+run('pnpm', ['--filter', 'matrix-sdk-demo-fresh-server-actor', 'build']);
+run('pnpm', ['--filter', 'matrix-sdk-demo-fresh-web-page', 'build']);
 
-assertContains('examples/fresh-server-actor/src/server.ts', "from '@open-matrix/sdk'");
-assertContains('examples/fresh-server-actor/src/server.ts', 'exchangeHiveCastActorCredential');
-assertContains('examples/fresh-web-page/src/main.ts', "from '@open-matrix/sdk'");
-assertContains('examples/fresh-web-page/vite.config.ts', 'exchangeHiveCastActorCredential');
-assertContains('examples/fresh-web-page/README.md', 'served by Vite, not by Matrix Web');
+assertContains('demos/fresh-server-actor/src/server.ts', "from '@open-matrix/sdk'");
+assertContains('demos/fresh-server-actor/src/server.ts', 'exchangeHiveCastActorCredential');
+assertContains('demos/fresh-web-page/src/main.ts', "from '@open-matrix/sdk'");
+assertContains('demos/fresh-web-page/vite.config.ts', 'exchangeHiveCastActorCredential');
+assertContains('demos/fresh-web-page/README.md', 'served by Vite, not by Matrix Web');
 
 const live = hasHiveCastEnv();
 let serverLive = null;
 let webLive = null;
 if (live) {
-  const result = run('pnpm', ['--filter', 'matrix-sdk-example-fresh-server-actor', 'check'], { stdio: 'pipe' });
+  const result = run('pnpm', ['--filter', 'matrix-sdk-demo-fresh-server-actor', 'check'], { stdio: 'pipe' });
   serverLive = parseLastJsonObject(result.stdout);
   if (serverLive.ok !== true || serverLive.demo !== 'fresh-server-actor') {
     throw new Error(`Unexpected fresh server actor proof: ${result.stdout}`);
@@ -193,8 +193,8 @@ console.log(JSON.stringify({
   ok: true,
   proof: 'fresh-samples',
   built: [
-    'matrix-sdk-example-fresh-server-actor',
-    'matrix-sdk-example-fresh-web-page',
+    'matrix-sdk-demo-fresh-server-actor',
+    'matrix-sdk-demo-fresh-web-page',
   ],
   hivecastEnvPresent: live,
   serverLive,